Top 3 Signs It’s Time to Hire a Freelance Marketer
According to a study by BusinessWire, 45% of businesses surveyed now engage more freelancers than pre-covid times. The bigger the business, the more likely they’re to hire more freelancers.
Besides, Harvard Business School recently published a report on Building the On-Demand Workforce, where the authors quote:
“The right talent, in the right place, at the right time, is the equation for success in today’s world.” They further add, “In an era of technological change, demographics shifts, and economic uncertainty, companies can enhance their ability to compete by building a flexible work model.”
It’s clear—freelance talent brings enormous value to businesses. For example, flexible and on-demand hiring and tapping into the global workforce of remote working freelancers.
So here are the top 3 signs that tell it’s time to hire a freelance marketer. Let’s dive in!
Top 3 Signs You Should Hire a Freelance Marketer
1. You’ve more on your plate than you can accomplish
Marketing is a complex activity. From strategizing new campaigns to optimizing the existing ones and executing them, it takes skills and time to make it a success. So if any of these connect with you, it’s a sign to hire a freelance marketer:- You’re a single-person marketing department and constantly have more on your to-do list than the hours in a day.
- You’re a Founder doing all sales and marketing yourself. While it worked out initially, marketing takes a back seat as the business grows, and you’re constantly struggling to prioritize tasks.
- You have an in-house marketing team, but they too are overworked with the responsibility of existing work and risk being overwhelmed or burnt out.
Freelancer marketers can save the day by stepping into your business as an extension of your team. They help to maximize productivity and take a chunk off your to-do list with their expertise. Infact, a study by Upwork shows that 71% percent of hiring managers said utilizing freelancers helped them get more work done.
2. You can use a fresh perspective
Do you think you’ve hit a block with creative ideas? Do you struggle coming up with engaging, fresh, and captivating ideas like you once did? It could be because 1) you’re too close to your brand and have exhausted all ideas you could come up with, 2) you or your team are burnt out, and 3) you’re too overburdened to think about any new ideas.
Regardless of the reason, your marketing campaigns and business success might be suffering.
So adding freelancers to your team can break this stagnation since freelancers are new to your business, allowing them to view things from a different lens.
Moreover, expert freelance marketers usually have a lot of experience under their belt, making them a pro at what they do. Thus you can expect innovative winning campaigns, new ideas, and high-quality work with freelancing marketers.
3. You don’t have an in-house specialist yet
Do you have a new project but don’t have in-house expertise? Do you have a one-off job and don’t want to go down the path of hiring a full-time employee? Or, are you venturing into a new marketing initiative for your clients or company but don’t yet have the right expertise? Then, it’s an excellent time to hire a freelance marketer. Here’s why:
- With freelance talent, you’re not bound to specific geography. Instead, you can tap into a global pool of remote working talent.
- You can hire freelancers who specialize in their niche. For example, you can hire a PPC specialist to run Google ads.
Thus, a lack of in-house specialization shouldn’t stop you from achieving bigger goals.
Ready to Hire a Freelance Marketer?
Hiring could be daunting, time-consuming, and a complex process. That’s why hiring freelancers could be an excellent choice as you’ll have flexible hiring options, bring a new set of eyes to beat that creative block, and most importantly – you’ll be working with people who dominate their niche.
At Ondeckeo, we hand-match you with pre-vetted B2B remote marketers that dominate their niche, and you can hire them on-demand. Learn more about how we vet and hire your first freelance marketer on Ondeckeo.
