Lead Generation for B2B: 5 Proven Strategies That Work for 2022
Lead gen has always been the topmost priority for B2B marketers. Now, with the rise in self-service and self-research among the B2B buyers, the trend is speedily inclining towards online purchases.
5 Effective Lead Generation Strategies for B2B
1. Remarketing
If you’re not retargeting customers who are already aware of your brand or have visited your website, you’re leaving immense value on the table.
Remarketing helps you position your brand in front of brand-aware audiences and maximize your marketing ROI. It works by showing ads to people who have visited your website, downloaded any content, or showed other signs of interest in your brand.
Finally, remarketing helps you win back lost leads, nurture prospects and sustain brand awareness.
2. Leverage Facebook and LinkedIn
It’s a myth that social media only works for B2C brands. Infact, a recent report by CMI shows that 90% of B2B marketers utilize LinkedIn for organic social marketing.
So while LinkedIn and Facebook generally work wonders for B2B marketing, the key is to stick with a platform where your target audience hangs out.
Besides, both of these platforms come with incredible ads options. For example, on LinkedIn, you can target a specific audience based on their industry, current or past employment, revenue levels in a company, and more. Finally, you can retarget your audience on both these platforms.
3. Content marketing
A recent study shows that an average B2B buyer consumes over 13 pieces of content before reaching out to the vendor. Thus, it’s time that your brand facilitates this search, and that’s where content marketing comes into play.Content marketing helps you fuel buyers’ research on all stages of the funnel, position your brand as the thought leader in your space, and win search engines.
Remember, the key to winning in content marketing is producing high-quality content that appeals to your buyer persona, provides solutions to their problems, and educates them.
4. PPC
While organic marketing fuels your long-term goals of building your sales pipeline, PPC (pay per click) is a time-tested way to raise brand awareness and generate leads rather quickly.
PPC helps you attract larger, more specific, and targeted groups of audience. Google Search Ads is one of the best examples of PPC.
Finally, remember that if you’re not strategic with PPC, you can quickly burn dollars and end up with unqualified leads. Thus, it’s crucial to have a strong PPC strategy, target the right keywords, and provide value with your offer.
5. Emails
Email marketing is a time-tested strategy that brings an ROI of $42 on every $1 spent. B2B marketers can use emails to:
- Refresh or re-engage inactive email list
- Promote events and webinars
- Distribute content
- Share exclusive offers
- Curate a newsletter that provides value to subscribers
Remember to make your emails as creative and helpful as possible to cut through the competition in your audience’s inbox.
Bonus: Automation
Any lead generation for B2B list is not complete without automation! Utilizing various channels to generate leads can quickly make you overwhelmed. That’s when automation tools can help you automate repetitive tasks, scale your campaigns, and personalize your outreach, leveling up your B2B lead gen game.
Final Takeaway
Lead generation for B2B is no cakewalk. From long sales cycles to complex solutions, lead gen could be a hard nut to crack. But, that’s when it could be immensely helpful to hire an experience B2B marketer specialing in their niche to maximize ROI for your B2B business.
We walk the extra mile to pre-vet freelance B2B marketers and hand-match them with you to boost your marketing ROI.
Learn how we vet and hire your first B2B marketer on Ondeckeo!
