Why Paid Ads Are Important For B2B Business Lead Generation
First lets understand what is online paid ads.
Many organizations today, big and small, capitalize on marketing campaigns via many channels to advertise their products and services. Paid ads, as the name suggests can cost you more and these ads needs a lot of planning to set it up the right way, however this could be the most effective way to introduce or expose your company to a diverse and large audience across geographies and demographics.
You would normally see paid ads which either pop up or are present in certain sections of a website. Organizations use more popular websites having large visitor numbers to show their product or services ads at the sides, bottoms, tops on these popular websites. The popular websites take a fees based on the size of ad, display location of the ad etc. Such display ads can route traffic to your own website.
The various types of ads are — PPC (Pay-Per-Click), PPI (Pixel-Per-Inch), and display ads — allow marketers to further customize their campaigns. The enormous popularity of social media has transformed sites such as Instagram, Facebook and LinkedIn into effective platforms for running paid ads.
Paid ads are an essential part of digital marketing strategy that allows businesses to showcase their products and services when users submit keyword-related queries into the search engines.
Whether you are a beginner or an expert at digital marketing, it’s important to learn why you need to add paid ads in your B2B lead generation strategy. Read on to find out!
How Paid Ads play a significant role in B2B Lead Generation?
Enhances brand awareness:
Did you know that paid ads can boost brand awareness by 140%! As much as 20% of businesses claim that B2B PPC offers them higher ROI than any other digital marketing strategy, according to a survey by Statista, paid ads take a brand’s name to the next level, attract the target audience, and generate leads like never before.
Yields more conversion:
What makes B2B paid advertising worth a try is that it leads to better conversions. According to research, paid ads have surpassed organic search engine traffic as the top revenue driving channel. The traffic generated through PPC advertising yields 50% more conversion than organic traffic, making it a crucial element of the B2B digital marketing strategy.
Specific targeting:
B2B paid ads allow you to cater to specific audiences, which is helpful for lead generation and conversions. Ads perform better if you have the option to add the specific type of audience you want to target. When your ads are exposed to the right people, it increases the click-through-rates, which automatically improves the ROI.
Final Note
Research has shown that around 78% of marketers rely on Google Ads and social media PPC ads for lead generation. So what are you waiting for? Make B2B Ads a part of your lead generation strategy and forget about those cold calls, drop-downs, and time-consuming trade shows.
