9 B2B MarTech Tools you Must Have in your Arsenal in 2022
Today’s marketer has access to over 8,000 B2B marketing technology tools; and while this variety offers an ideal solution to businesses of all sizes and shapes, it could be overwhelming to choose the right ones for your marketing tech stack.
Thus in this blog, we will look at the top 9 marketing tools for B2B companies, including SEO, content creation, social media, and automation tools.
So without further ado, let’s dive into the blog.
1. SemRush
SemRush is a household name in the SEO industry. This powerful, versatile, and all-encompassing SEO tool covers everything you need to win at SEO. From keyword research to unearthing competitor strategy and backlinking opportunities, you’re set to create a winning SEO strategy with SemRush in your arsenal.
2. Hubspot
Whether your 2022 marketing goals are to enhance customer relations, create more effective content, or create high-converting campaigns, HubSpot’s got you covered. This cloud-based inbound marketing and automation software is popular among marketers and offers features like pipeline management, reporting dashboard, and insights.
3. Unbounce
Landing pages are the heart of any marketing campaign. With Unbounce, you can create highly customizable landing pages, leverage machine learning with its Smart Traffic feature, and integrate with other tools like Zapier, Mailchimp, and more.
Finally, you can get your landing pages up and running with a plethora of ready-to-use templates and analyze campaign performance in real-time.
4. Salesforce
Salesforce is a cloud-based platform offering unmatched sales and marketing capabilities. With Salesforce, you can enhance buyers’ journeys, close more deals, and upsell and cross-sell effectively with data-backed decisions. Finally, Salesforce offers sales data, data centralization for high visibility, and marketing automation.
5. Mailchimp
Creating valuable and high-quality content has never been more important than today.
Whether you want to boost sales, close more deals or nurture leads, Mailchimp is one of the best B2B tools for email marketing in 2022.
This all-in-one marketing platform is AI-powered and enables building marketing and automated emails, creating campaigns and landing pages, and gaining complete insights.
6. Hootsuite
Who said social media is only for B2C brands? With 84% of B2B executives using social media to make purchasing decisions, it’s one of the best B2B channels to leverage. Hootsuite is a leading social media management tool encapsulating features like scheduling social media posts on various channels, engaging with followers in a centralized dashboard, and keeping track of your campaigns.
Finally, with Hootsuite, you can collaborate enterprise-wide and make data-backed decisions with real-time insights.
7. BuzzSumo
Creating valuable, relevant content that helps you meet KPIs can be a hard nut to crack. Thanks to powerful tools like BuzzSumo where you can conduct quality content research, analyze trends, and look up for content suggestions. BuzzSumo is an all-in-one content marketing tool that helps you find trending topics and influencers in your niche and track competitors.
8. Canva
From emails to Instagram carousels and presentation decks, impressive graphics bring life to your message and boost engagement. Canva is intuitive and one of the best B2B tools for graphic designing that comes with a great library of templates and helps you produce brand-aligned graphics. Finally, features like a drag-and-drop interface and designing or uploading your own brand kit make it an unmistakable choice.
9. Zapier
Are you ready to supercharge your productivity? Meet Zapier, your go-to integration tool that connects with over 4,000 web applications, has incredible automation capabilities, and helps you save hours by eliminating repetitive tasks. With Zapier, your marketing tech stack will work as a single cohesive system fueling your marketing needs instead of working in silos.
Final Words
While there are many marketing tools for B2B companies, these 9 tools are some of the best B2B tools and an excellent starting point. However, despite the advantages, there could be a steep learning curve with these tools. Thus, hiring a B2B freelance marketer is a smart choice.
At Ondeckeo, we hand match you with remote freelance B2B marketers specializing in at least one of these tools. These marketers join your team flexibly and on-demand to help you crush your B2B marketing goals and grow your marketing ROI in 2022 and beyond.
Hire specialized B2B marketers on Ondeckeo!
