Importance of Social Media Marketing for B2B Companies: Top 6 Reasons
The notion that social media is only for B2C companies repels many B2B companies from leveraging it. And we must burst this myth because social media could be an excellent tool for B2B companies when leveraged correctly. Infact, according to IDC, 84% of C-level and VP-level buyers are influenced by social media when making a business purchase.
So in this blog, we’ll discover the top 6 importance of social media marketing for B2B. So let’s dive in!
6 Benefits of social media marketing for B2B
Before we get to the nitty-gritty, let’s understand – why should you even consider social media for your B2B brand? Well, there are 3 top reasons. 1) even when you’re talking about business-to-business, you’re targetting people within those organizations and social media helps you network and establish connections, 2) social media homes millions of users, and by putting your brand out there, you maximize your chances of networking, and 3) it helps you humanize your brand!
So with that in mind, let’s discover 6 key benefits of social media marketing for B2B brands.
1. Drives Organic Traffic to the Website
With 77% B2B marketers using social media advertising to promote content, social media is increasingly becoming a great tool to distribute your content. Not only this, but it allows you to position your brand as a thought leader, share content like blogs, podcasts, and research articles, and attract qualified prospects. Finally, mentions and backlinks from social media send a strong positive signal to Google search engines, boosting your SEO.2. Maximizes Lead Generation
Unlike B2C, B2B buyers don’t make an instantaneous purchase off of social media. But that does not mean you cannot generate leads from it. The key is first to identify the right platform for your brand – the one where your audience hangs out. Then, with a complete profile, valuable content creation, and targeted campaigns, you can attract your potential customers and guide them further in the sales funnel.3. Amplifies Brand Awareness
With over 3.96 billion people on social media, you have the best opportunity to broaden your reach. Moreover, B2B buyers look for informative and high-quality content like industry resources & news when searching for experts, and social media is an ideal channel to provide educational content. Finally, want to know if you’re doing it right? Track metrics like impression, follower count, mentions, and engagement with the post.4. Facilitates Self-Service
A recent report by McKinsey shows that 99% of the B2B buyers strongly agree they would purchase in an end-to-end digital self-service environment. Most of them being very comfortable with spending over $50K online. This shows the shift in the B2B buying model and emphasizes the need to be online. When you leverage social media as a B2B brand, it allows your prospects to conduct their research and find independently about your brand. Thus, social media for B2B creates a solid online presence, facilitating self-research and creating a solid impression of your brand.5. Enhances the Customer Experience
When it comes to selling to businesses, you’ve got to provide top-notch customer service. And social media is an excellent way to resolve customer queries promptly. Infact, Over 60% of consumers expect fast responses to questions & problems, and this is where social media comes into play. Finally, you can leverage social platforms to hear about your customer’s questions and concerns (via social listening) and seek feedback to improve your brand.6. Earns Customer Trust & Loyalty
Engaging & interacting with customers humanize the brand and develop a sense of community around the organization. According to the #BrandsGetReal survey, 64% of consumers want brands to engage with them. When users feel connected to your brand, they are more likely to use the product & become advocates for the business itself.The Bottom Line
By owning deep expertise in B2B social media and specializing in MarTech tools, our experts help you to elevate your presence on social media. With flexible hiring models, you can hire remote freelancers to get the most out of your social media marketing. Learn more on how you can hire B2B social media marketers on Ondeckeo!
