5 Useful LinkedIn Strategies for B2B Marketing in 2022.
And that’s not all. The CMI 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report shows that LinkedIn tops the scoreboard for being the best social media platform for organic as well as paid marketing.
Thus, this blog will discuss the top 5 effective LinkedIn strategies for B2B marketing. So let’s dive in and discover strategies that you can use to raise brand awareness, generate more leads, and build thought leadership.
1. Leverage company pages
Company pages are time-tested and proven strategies to enhance search engine visibility on LinkedIn, increase website traffic, and enable sales on the platform.
To optimize your company pages, start by uploading a header image that is visually appealing and reflects your brand values.
Then, make the best use of the company description section by adding information about your company in a compelling way. It’s the best place to share your company’s story and bring value to your readers.
Finally, setting up LinkedIn pages is only the beginning. To attract prospects, make sure you’re staying active on the page by sharing relevant content, such as company news, repurposing website content, and more.
2. Create and publish valuable content
Want to build thought leadership in your niche? LinkedIn’s content-sharing platform is an excellent space to do so, especially for B2B businesses. Creating content on LinkedIn establishes a strong presence online and puts you on top of prospects’ minds.
Think about your ideal prospect’s pain points, what content could bring value to them, and what would position you as the thought leader in your space. Then, utilize a good mix of content styles by using articles to publish long-form content, written-text posts, carousel, videos, and more.
Finally, having the right tech stack can be a game-changer since it’ll help you create content, schedule it, and analyze performance to refine your strategy further.
3. LinkedIn ads
Advance targeting criteria, higher conversion rates, and a plethora of adoptions are only a few reasons marketers swear by LinkedIn Ads. With LinkedIn’s advanced targeting options, you can target your ideal prospects based on the size of their company, industry, current or past employees, job title, employers, and more.
Finally, you’ll never fall short of ad options with varieties like Sponsored InMail, Carousel Ads, Display Ads, Video and Text Ads, and more.
4. Matched audience
One of the most powerful tools you can leverage for your B2B LinkedIn strategy is the Matched Audience. It’s a set of powerful targeting features to nurture leads, target existing accounts, or re-targeted website visitors. The Matched Audience includes Lookalike Targeting, Contact Targeting, Retargeting, and Account Targeting. What’s more, you can even upload a list of contact information and re-target them.
This method works because with Matched Audience, you can target people who have already shown interest in your product or service.
5. Leverage LinkedIn groups
LinkedIn groups are one of the most underutilized LinkedIn strategies that many marketers are missing out on. LinkedIn currently has over 2 million active groups, so it’s a matter of finding the right group. You want to look for places where prospective clients or industry influencers hang out. These groups could be a great place to spark a conversation or share valuable content. Finally, LinkedIn groups are a great place to connect with a thriving community to boost brand awareness.
Final Words
As we’ve seen, LinkedIn could be your best bet as a B2B marketer. However, utilizing the platform, creating consistent content and campaigns, and analyzing performance could stretch your resources thin. Not to mention, the learning curve could make you lose out on opportunities.
So hire an experienced freelance B2B social media marketer to make LinkedIn work for you. At Ondeckeo, we hand-match you with pre-vetted talent on-demand. Are you ready to leverage LinkedIn? Hire a freelance B2B social media marketing on ondeckeo!
