Top 3 Signs It’s Time to Hire a Freelance Marketer
Top 3 Signs It’s Time to Hire a Freelance Marketer According to a study by BusinessWire, 45% of businesses surveyed now engage more freelancers than pre-covid times. The bigger the business, the more likely they’re to hire more freelancers. Besides, Harvard Business School recently published a report on Building the On-Demand Workforce, where the authors […]
Lead Generation for B2B: 5 Proven Strategies That Work for 2022
Lead Generation for B2B: 5 Proven Strategies That Work for 2022 Lead gen has always been the topmost priority for B2B marketers. Now, with the rise in self-service and self-research among the B2B buyers, the trend is speedily inclining towards online purchases. Infact, a McKinsey report shows that 90% of the sales have entirely shifted […]
Importance of social media marketing for B2B brands
Importance of Social Media Marketing for B2B Companies: Top 6 Reasons The notion that social media is only for B2C companies repels many B2B companies from leveraging it. And we must burst this myth because social media could be an excellent tool for B2B companies when leveraged correctly. Infact, according to IDC, 84% of C-level […]
5 Useful LinkedIn Strategies for B2B Marketing in 2022
5 Useful LinkedIn Strategies for B2B Marketing in 2022. With 93% of marketers using LinkedIn for content distribution and over 40% saying it’s the most effective channel for driving high-quality leads, LinkedIn is unquestionably one of the best social media platforms for B2B companies. And that’s not all. The CMI 12th Annual B2B Content Marketing […]
9 B2B MarTech Tools you Must Have in your Arsenal in 2022
9 B2B MarTech Tools you Must Have in your Arsenal in 2022 Today’s marketer has access to over 8,000 B2B marketing technology tools; and while this variety offers an ideal solution to businesses of all sizes and shapes, it could be overwhelming to choose the right ones for your marketing tech stack. Thus in this […]
Why Paid Ads Are Important For B2B Business Lead Generation
Why Paid Ads Are Important For B2B Business Lead Generation In the constantly evolving world of B2B Business lead generation, paid ads continue to hold a special significance. According to Google, the average ROI for its Pay-Per-Click (PPC) ads is around 200%. B2B paid advertising has become a integral part of sales organizations in the […]